brand identity package

The Spellbinder

Premier Logo Package

business identity package quote

“There are over 30 million small businesses on Facebook alone, which is why it’s more important than ever to have a strong brand, a recognizable name, and a logo that rises above the rest.”


Is your logo working against you?

Does your brand set you apart from the competition, or do you blend in with the crowd?

Is the design of your promotional materials effective?

Are your marketing pieces persuasive, or do people generally ignore them?

I can help you catch their eye and hold their attention.

My Spellbinder: Premier Logo Package will provide you with an eye-catching logo design and beautifully branded promotional materials that connect with your ideal customers. To ensure this, we’ll begin by developing a brand strategy that will guide the process and help your new logo and marketing materials achieve better results.

With a consistent brand that connects with the right prospects, you will:
  • Stand out among your competition
  • Make powerful first impressions
  • Clearly communicate and connect
  • Increase your perceived value
  • Become more memorable
  • Build and strengthen your brand
  • Grow your bottom line
business identity package quote

“Consumers will create an impression of your business and brand based on a variety of factors, such as the way your employees are dressed, your website, your business cards, the cleanliness of your store and more. Call it superficial, but these small details are points of contact with potential customers. In this case, presentation is everything.”

(Why Brand Image Matters More Than You Think.”

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Who am I?

I’m Jen Rhodes (Creative Hero), a marketing-savvy graphic designer located in San Marcos, Texas. I craft custom logos, websites, and marketing collateral for small businesses and family-owned corporations.

Learn more
“She helped my clients find their online voice.”

“I’ve worked with Jen on a wide range of web and logo designs for my clients and have always found her to be professional and extremely talented. Her designs are creative and beautiful; they capture the message my clients are trying to convey. Always timely, Jen’s approach to design has helped my clients find their online ‘voice.'”

Pat Symchych, Marketing Technologist | Utah

“She is in line with my goals and ambitions.”

“The day they delivered my boxes, and I could feel them in my hands, I was SOOO happy! Seeing our products on store shelves has been a dream come true. I would love to work with Jen again! Having great communication and a relationship established, where she is in line with my goals and ambitions, makes it a no-brainer.”

Chelsea Frank, Orthotist | Washington State

Who is this Spellbinder: Premier Logo Package for?

If you want to hit the ground running in your mission to start or grow your business or rebrand an existing company, The Spellbinder: Premier Logo Package is for you.

My Logo & Brand Identity Package is for:

  • Startups
  • Freelancers
  • Established micro and small businesses
  • Small firms and agencies
  • Artists/photographers/musicians
  • Bloggers/podcasters/YouTubers
  • Small churches
  • Public speakers
  • Medium to large family-owned companies

You’ll get the most out of this logo & brand identity package if you want a unique, strategically designed logo and promotional pieces that will help you:

  • Stand out in the crowd
  • Attract repeat customers
  • Signal your trustworthiness and expertise
  • Increase your perceived value
  • Realize your full potential

This package not only includes a logo and brand style guide but a:

  • Custom business card design
  • Social media profile graphics
  • 2 pieces of custom collateral

Scroll down to see the full package details.

Does this Logo and brand identity package offer too much?

Does the Spellbinder offer more than you need at this time? See my Captivator: Essential Logo Package if you just need a logo and a Brand Style Guide.

If the following describes you, this logo & brand identity package is not suitable for your business.

You don’t need all the things offered in this logo package.

Not ready for all the bells and whistles included with this offering? My Captivator: Essential Logo Package may be a better solution for you.

You’re not a business owner, broker-owner, artist, doctor, lawyer, content creator, teacher, coach, freelancer…

I work with people who need to develop a personal brand or a brand visuals for their small business, agency, brokerage, firm, start-up, side hustle, blog, podcast, band, or anything else that fits in the “small-medium” category. Sorry, I no longer work with giant corporations or committees with more than 4 members. Underdogs inspire me, and my mission is to help them thrive against all odds.

You plan to ask family and friends to help guide design decisions.

To prevent confusion and project delays, I insist there are no more than three chief decision-makers involved. These individuals will be a part of the design process from start to finish. They’re the only people I’ll accept feedback and ideas from. See the “Project Details” or the “How does this work?” sections to learn more.

You want me to copy someone else’s logo/translate your ideas into pixels.

Don’t worry, we’ll work together to make a compelling design you’ll be proud of. But I only create original work. Please see the “How does this work?” and the “Logo and Brand Identity Package FAQ” sections below for more information.

You want the moon on a stick for a dollar ;)

If you’re looking for quick and cheap, I may not be the designer you’re looking for. Okay, I admit that I visualized Obi Wan Kenobi’s “Jedi-Mind-Trick-Finger-Flourish” as I typed that. Did you? Nerd alert! But seriously, a thoughtfully planned, original design accurately reflects your professionalism, attracts customers, and lasts the life of your business. It’s an asset that will yield over time—well beyond your original investment. But my philosophy is if you have to have a design (any design) ASAP, and you can’t afford professional rates, you should buy what you can afford. And when you’re ready and able to level-up your brand, I’ll be here. It’s totally okay. No hard feelings.

Graphic Design

Below are just a few examples logos and graphic design work I’ve created for various businesses, churches, events, and waterpark rides. 

full portfolio coming soon

What does
The Spellbinder:
Premier Logo
Package include?


  • Up to 1-Hour Deep-Dive Interview

  • Brand Strategy

  • Up to 3 Logo Presentation Meetings

  • Custom Logo Design

    • Three initial logo designs options to choose from
    • Up to 3 rounds of changes to the selected design
    • One primary logo and up to two alternate logos
  • Logo Files in Full-Color, Black, White,
    and Black & White


  • Full Ownership After Final Payment


  • Vector & Web-Ready Logo Files


  • Brand Guidelines Document

    • Logo rules
    • Color codes (CMYK, RGB, Hex, Pantone)
    • Primary & secondary fonts and purchase links
    • Typography usage
  • 1 Business Card Design

    • 1 initial card design for up to three people
    • Up to 3 rounds of changes to the design
    • Up to 2 presentation meetings
    • Additional individuals can be added to the order for a fee; just let me know how many you need
    • Print management
  • Social Media Profile Graphics for up to 3 Platforms

    • 1 profile graphic and one cover design for up to 3 platforms
    • 2 rounds of changes to the design
    • Up to 2 presentation meetings
    • Additional social media platforms can be added for a fee
  • 2 Custom Collateral Pieces of Your Choice

    • Brochure design (bifold or trifold)
    • Ad design (print or digital)
    • Menu design
    • Vinyl banner design
    • Website or social media graphics
    • Business form design (print or digital, up to 2 pages)
    • Mailer design (postcard, flyer, etc.)
    • Stationary (letterhead/envelope, greeting card, etc.)
    • Podcast Cover Art
  • Format Guide Document

    • Info regarding the difference between file formats
    • Info regarding usage for the formats and the vendors that may request them


  • Logo in color, black, white, and black & white
  • Logo design in up to three layouts
  • Print-ready files for logo and print projects (JPEG, EPS)
  • Web-ready files for logo and website graphics (JPEG, PNG)
  • Vector logo files (PDF, EPS)
  • Brand Guidelines Document (PDF)
  • Format Guide Document (PDF)
  • Files organized into folders and delivered via pCloud file sharing


I require a percentage of the total before starting and the remaining balance at the end of the project. Depending on the project, the initial payment could be as much as 1/2 and as little as 1/4 of the the total.

You’ll receive an electronic invoice with a contract. The invoice will allow you to transfer funds from your bank to mine. If you would like to make a credit card payment, let me know before I invoice you. I will set it up for card payment, but will have to include a convenience fee.

I’m the only designer, so I have to schedule work accordingly. Before beginning, I’ll create a project timeline for you. The entire design process can take as little as a few weeks or up to a few months. It largely depends on the project’s scope and how quickly I receive questionnaire answers, feedback, and design approval.
I very rarely have clients that didn’t like their final design(s). That’s because of all the research and planning I do at the beginning of the design process. To make sure I get it right, I’ll do a lot of talking with you, client research, and spying on your competition. Then I sit down and do a ton of thinking, sketching, and more talking (to you, not myself) to make sure I achieve the project’s goals.

After all that, I’ll provide you with design options for each stage of our project. If you have changes to the selected design (logo, business card, etc.), I’ll make the necessary refinements. If you exceed the number of  changes allowed in a project, additional revisions are available at my hourly rate at $100/hour (2021 rate).

Should you decide to end our business relationship, we can part ways. But I’ll keep the down payment to cover the work I performed and the ownership rights to the artwork I created.

I would be happy to talk to you about the options if you have a logo you want to redesign. But I don’t make minor tweaks to designs someone else created.

You’ll have input on the design, and we’ll work together to make it perfect, but allow me do the creative heavy-lifting. It’s my expertise.

I understand. Hiring a me to brand your business is a significant investment, and you need to be sure you can trust me to do the job right.

If you’re uncertain, please explore my work and the testimonials on my site. If you like my style and think you can work with me, use the contact form below to set up a free 30-minute consultation. This will help us determine if we’re a good fit. And if you still have reservations, there is no-obligation to take things any further.

Captivator Logo Package

The Captivator
Essential Logo Package

Spellbinder Logo Package

The Spellbinder
Premier Logo Package

Deep Dive Interview Checkmark_50x50 Checkmark_50x50
Brand Questionnaire Checkmark_50x50 Checkmark_50x50
Custom Logo Design Checkmark_50x50 Checkmark_50x50
1 Primary and Up to 2 Secondary Logos Checkmark_50x50 Checkmark_50x50
Up to 3 Presentation Meetings Checkmark_50x50 Checkmark_50x50
Logo in Full-Color, Black, White,
and Black and White
Checkmark_50x50 Checkmark_50x50
Full Ownership Checkmark_50x50 Checkmark_50x50
1 Business Card Design
for Up to 3 Individuals
Social Media Profile Branding Checkmark_50x50
Up to 2 Custom Collateral Pieces Checkmark_50x50
Format Guide Checkmark_50x50 Checkmark_50x50
Skip to Package Price

How does this work?

Getting started on your new logo and brand identity is easy! Just send me a no-obligation email. Below, I’ve also outlined the design process. It talks about the steps I take to provide the best customer service and an effective, original logo.

It starts with a no-obligation email. You can use my contact form at the bottom of this page or email me at Let me know what you need help with, and we’ll go from there.

During an initial 30-minute consultation, I’ll get an overview of what you need. We can meet over Zoom, Skype, or over the phone.

Based on the discussion we have in our initial meeting, I’ll send over a Proposal and Agreement for you to review. If everything looks good, sign the Agreement and send the down payment. I’ll create a Timeline for you after we meet to discuss your project in-depth. If you need more than my logo package offers, you can add additional projects to it. I’ll send you a new Agreement along with Project Details, a Timeline, a list of Deliverables, and Payment Details. (See “Payment and Delivery” for more info .)

We’ll create your new visual brand in phases, starting with the logo and brand style guide. These essential pieces are the foundation we will build on. They need to be just right before moving on to the other stages. After each phase, I’ll create a new timeline to keep us on track and organized.

To develop your visual brand, you’ll answer a brand questionnaire at the beginning of our project. It will ask important questions about your business, goals, target market, competition, and struggles. Based on your answers, I’ll research your ideal prospects and competition.

Then I’ll brainstorm ideas for your logo and create pages of pen and pencil sketches to develop the best ideas. These drawings will be the basis for the logo design I will eventually create on my computer.
In a meeting, I’ll present two black and white logo concepts. I will only be presenting the primary logo in this phase. The secondary logo will be the last step in our design process. You consider the design options and select one to develop further. It’s not unusual to request design revisions at this stage. After I’ve made any changes you may have requested for the selected Design, I will set up another meeting to present the updated Design. For most of my packages you have up to 3 rounds of changes (see package details). A round is a group of changes.

After you’ve signed off on a design concept, I will begin experimenting with colors. I’ll present you with several ideas based on answers in your questionnaire and research I’ve done on your competition and target audience.

This package includes several rounds of changes. Revisions typically include stuff like exploring different fonts, colors, and adjusting fine details. Don’t worry, I will let you know before it happens, but if you exceed the number of included changes, additional revisions are available at my hourly rate (100/hr 2021 rate).

I’ll present the finished design for your approval during this meeting and have you sign off on it.

Once approved, I’ll start working on the alternative logo layouts and colors (black, white, black, and white). Then I’ll export the logos as JPEG, PNG, and PDF files. I’ll also create the Brand Style Guide to help you keep your brand consistent.

After your project is finalized and approved, I’ll package the files with a format guide to help you figure out which format should be used for print and web. Then I’ll send you a link to download your files after I receive the final payment.

How much does it cost?

Brand Identity Package

The Spellbinder

Premier Logo Package

Your lnvestment:


Get Started


Need more than my Spellbinder: Premier Logo Package includes? I can help. Below, I’ve listed just a few of the things I create for small businesses. If you don’t see the item you need, just ask. Additional projects are custom quoted, please use the contact form at the bottom of this page to let me know what you need.

  • Branded WordPress websites and website services

  • Additional custom collateral (print & digital designs for marketing and more)

Get Started

Interested in the Spellbinder: Premier Logo Package? Send me a no-obligation email using the contact form below, or get in touch at Introduce yourself; tell me about your business. And I’ll get back to you during the workweek within 48 hours.

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