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About Me

BRANDING & DESIGN EXPERT

I’m Jen Rhodes

I know how overwhelming it can be to hire a professional graphic designer in  Central Texas, or anywhere else for that matter. They’re everywhere! And many of them can show you portfolios brimming with interesting work and big clients. But not all designers have a mind for marketing and branding. I do.

I help everyday heroes whose products and services solve problems…

Go From Good to Super!

San-Marcos-Texas-graphic-designer-Jen-RhodesI’m Jen Rhodes. I’ve been a professional graphic designer for 20 years. I’m based in San Marcos, Texas, but I’ve worked with clients from all over.

My passion is helping individuals and small businesses TRIUMPH through clear messaging, smart brand identities, and powerful creative work.

Unlike many designers, I have a marketing background and access to experts. 
Through the years, I’ve soaked up a ton of knowledge that will benefit you and your audience. And if I don’t know the solution to your problem, I know other pros who can help us solve it together.

Think of me as a loyal adviser who can help you make the branding decisions that benefit you and your audience.

Like a taller, more cordial Edna Mode from The Incredibles, Q from James Bond or Cinna from The Hunger Games: I’m the design wiz who helps the hero save the day.

I can help you:

  • Bring form to your ideas
  • Clarify your message
  • Provoke desired emotions
  • Spark greater interest
  • Inspire people to connect
  • Stand out among the competition
  • Stay top of mind
  • Make more money and reach your full potential

OK, hero. Are you ready to go from good to super? Let’s team up and TRIUMPH!

To start your mission, all you have to do is send a short email to schedule your free consultation.

Creative Hero's MissionMy ultimate mission is to help you succeed and to make your experience working with me, worthy of repeat business and glowing recommendations.

Logos and Branding

• Logos
• Branding/Rebranding

  Logo Portfolio >

Print Design

• Marketing materials
• Stationary
• Signage & postersSan Marcos Graphic Design
• Invitations
• T-Shirt graphics
• Book covers & more

   Print Portfolio >

Digital Design

• Digital Ads
• Info graphics
• Podcast art
• Album art
• Ebook covers
• Web graphics
• WordPress installation/aesthetics/maintenance
• MailChimp newsletter customization/aesthetics/maintenance

   Digital Portfolio >

Illustration

• Children’s books
• Posters & more

   Illustration Portfolio >

If you have something in mind that isn’t listed here, please contact me.

Number OneEmail me: describe your project & schedule a consultation.

Number TWO IconConsult with me locally or over Skype.

Number THREE IconAllow me to create a custom plan.

Number FOUR IconExecute the plan together.

Get a Free Consultation

Art Director (1999-2004)
I was the Art Director of a web design company in San Marcos, Texas. We helped everyone from Realtors and Doctors to Olympic Gold Medal Winners and Christian recording artists. I designed websites, logos, business cards, T-shirts, and brochures.

Freelancer (2004-2006)
I freelanced for two years. During that time, I helped a Central Texas business with marketing materials like books, pamphlets, and a video that I co-created.

Graphics Team Member (2005-2016)
I worked for 11 years as a Graphic Designer at Schlitterbahn Waterparks Corporate offices. I was a member of a very small, but extremely talented team of designers in the marketing department. We were responsible for the marketing and branding material for 6 waterpark locations, 3 resorts, plus the graphic design needs of the corporate office. The design team also helped brand and theme rides, create taglines, design costume characters, and direct photo shoots among many other things.

Southwest Texas State University (1994 – 1998) 
I studied studio art and graphic design in college. Blending these disciplines gave me more skills to draw upon in my career. I started out as a Communication Design major, but I enjoyed more tactile work like drawing, painting, and metalsmithing. After a few semesters, I floated over to the Art Department, but I never gave up on my goal of working as a Graphic Designer. (Southwest Texas State is now Texas State University)

See the Testimonial Section of this page to read what others are saying.

I follow the following series of steps to ensure that I deliver exactly what you need.

Phase 1

  • During your free consultation, I get an overview of what you’re looking for.
  • I send an Electronic Design Questionnaire, or talk in person, in order to get to know you, your brands, your audience, your competitors and your goals.
  • I’ll put together a Creative Brief using the answers you provided in the Questionnaire. We’ll use the brief as a guiding document and will refer back to it throughout the project.

Phase 2

  • I share a Secret Pinterest Board with you, IF you’re comfortable with that social media platform. Here you can pin ideas you like. This will help with creative inspiration and direction.
  • I brainstorm. Depending on what I’m working on, I may sketch ideas and share the black and white drawings with you in a meeting. We’ll then discuss whether or not I’m headed in the right direction and adjust course if necessary.
  • Next, I will use the selected drawing(s) as a basis for the design I create on my computer. This phase of the design will be in black and white. Once I have a few variations ready, I’ll present the black and white graphics to you for your opinion. I will show you color options only after you’ve seen the black and white versions and have had time to think about which one you prefer.

Phase 3

  • After you’ve selected a design option, we will tweak its color pallet. Then I’ll present you with multiple color options to choose from.
  • When you have picked the version of the graphic you love, we’re well on our way to completion. I may have a little more work to do before finishing the job. If it’s a logo, I will create a couple of variations for use in different layouts.
  • Once I receive final approval, we’ll do the ‘Design Approval Dance’, which is a lot like the ‘Dance of  Joy’ from that 80s show Perfect Strangers.

Visit the FAQ on the homepage, just below this section, to find out what you get at the end of a custom logo project.

I grew up on a small farm in South Texas. During the summer, I helped my dad cut, bail, and load hay. I drove a tractor, stretched barbed wire fences; fed the horses, rabbits, and chickens; gathered eggs, and milked a cow twice a day. My siblings and I did these chores rain, sleet or shine. The farm and our parents taught me a thing or two about responsibility and doing a job right. I carried that experience and those values with me to college and into my career.

Sidenote: I’m a sci-fi and fantasy nerd. I adore Star Trek, Star Wars, and everything Tolkien. I am also into the art of costume design and have been known to wear screen-accurate costumes. My dad, who is basically John Wayne’s twin brother, is the one who introduced me to all things geeky. And thanks to him, I grew up wanting to be the heroes I watched in those hopeful epics.

My faith also shaped me as a person and has taught me to be a servant to others. I started using my creative talents in 9th grade to help my family, my church, and my school. I created book covers for Christmas programs and proms. I designed posters for red ribbon week and UIL events. And I painted life-size nativity scenes and signs for my family’s businesses. I even won first place in a national commercial writing contest for Tide Detergent. I did most of this work for free because I loved using my gift to serve others. At the center of my passion to serve is Jesus Christ. He is my source of power and I can do all things through Him. So can you.

Number OneExude passion for service, craft, and people.

Number TWO IconGet it right & take responsibility.

Number THREE IconFollow the Golden Rule.

Number FOUR IconEmpower and encourage others.

For you were called to freedom, brothers. Only do not use your freedom as an opportunity for the flesh, but through love serve one another.

~Galatians 5:13

I believe that freedom is a God-given right. So aside from supporting my family, the purpose of my little business is help end persecution and slavery in all its forms. A portion of every sale I make goes towards charities like Free The Slaves and Samaritan’s Purse, which are dedicated to the following:

  • Aiding persecuted Christians
  • Preventing sex trafficking
  • Ending child labor
  • Freeing child soldiers
  • Eliminating debt bondage
  • Fighting contract slavery
  • Terminating forced marriage
Modern Slavery
Rosie Cotton Underfoot
Rosie Cotton Underfoot
Species: Canine
Class: Tank
Abilities: Built like a tank. Snores like a man. Burps like Jabba the Hutt. Lifts yard gates off their hinges with her bare teeth. Loves unconditionally…except for cats. She can’t abide cats.
Get a free consultation

FAQ

Can I hire you on retainer?
If we click, sure! We’ll have to discuss your project and your ideas in a couple of meetings in person, over the phone or via Skype. This will help us gauge if we’re a good fit.

What do you charge per hour?
The price of each job varies.  I bid each project with my fees in mind, but I also have to determine certain factors like the turn-around-time and scope of work. It depends on what’s involved. Drop me a line so we can chat about what you need and what your budget is.

What is Branding Identity?
Brand Identity (AKA Brand ID) is everything that presents an ideal image to your audience. From your values to your look and feel… your logo, business cards, letterhead, packaging, ads, website, social media graphics, and uniforms, are all apart of Brand Identity.

Can you recreate my logo in vector?
Possibly. I’ll have to see the original first. If you need me to create something custom as well, like a business card or web graphics, I can. Email me and we can discuss.

Someone else designed my logo, can you alter it for me?
It depends on the reason. Get in touch with me so we can talk about the specifics.

What’s included with my custom logo?

1. A black and white and color version of your logo
2. The logo in these formats: AI, PDF, JPG, EPS, PNG.
3. Any specific sizes requested.
4. A link to where you can buy the font(s).
5. Request a different size in the future and I’ll make the change free.
6. A design guide that includes the logo’s fonts and the RGB, CMYK or Pantone colors.

How long does it take to create a custom logo?
Usually it takes two weeks to research and explore logo ideas. After that, it depends on the speed of communication and if sketches are needed. See my design process (in the About Me section just above) for more information.

How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?
I’m inclined to agree with Mr. Owl.

San Marcos Graphic Design

What is Print Design?

Book covers
Flyers, posters, banners, signs, billboards
Stationary
Invitations
Business cards
Packaging and labels
Direct mail
Brochures & other marketing material
Ads
T-shirts
Retail graphics

I need trade show graphics, can you help with that?
Sure. I can design banners, tabletop signage, and marketing materials. I can also brainstorm ideas with you. Get in touch with me and we can chat more about what you need.

I need an event banner, can you design one for me?
Yes. I can also find someone to print it for you.

I need a restaurant menu. Is that something you can design?
Yep. While working for Schlitterbahn, I helped design menus and menu boards for “The Bahn’s” many themed food locations and gourmet restaurants. I also created restaurant ads, signage, and posters. Send me an email. Let’s chat about your project and what I can do for you.

Who would win in a fight, Superman or Batman?
Wonder Woman. Hands down.

What are digital graphics?

Website graphics
Social media graphics
Podcast art
Album art for online use
PDF documents
Blog graphics
Infographics
Digital Ads
Digital billboards

Do you design emails or e-newsletters?
I can help create a look and feel and customize templates in applications like MailChimp. I can also create graphics, like email footers for traditional emails. I am not a coder but know a pro who could assist you if you need something more complex. We’ve worked together many times. Drop me a line to talk about your project.

Do you work with video?
It depends on what you need. Contact me so we can chat in more detail.

I need design work for television, can you help me with that?
Sorry, that’s not my area of expertise. But I may know some folks who can help you.

I need social media graphics. Is that something you do?
Sure. Shoot me an email and tell me about your project.

I need help with a WordPress site. Can you help?

• I can help select and install WordPress themes and plugins.

• I can help customize the look and feel, create graphics like banners and icons, and input copy. But I’m not a coder. I can’t build themes or alter code.

• I can help brainstorm, paste your content into pages, and make sure the copy looks nice. I am not a copywriter, but I can point you to pros.

I need a photographer. Can you help?
I’m not a professional photographer. But I know several I can refer you to, including a good friend who took all the photos on this website.

What is the meaning of life?
According to author Douglas Adams, it’s “42” (The Hitchhiker’s Guide to the Galaxy).

Recent Work

PRINT•DIGITAL•ILLUSTRATION•IDENTITY
VIEW ALL WORK
Creative Hero Quote Marks

“I have worked with Jen on a wide range of web and logo designs for my clients and have always found her to be professional and extremely talented.  Her designs are creative and beautiful; they capture the message my clients are trying to convey.  Always timely, Jen’s approach to design has helped my clients find their online ‘voice’.”  

Pat Symchych | Web Developer

“They say you can’t judge a book by its cover, but people do that all the time. Dozens have told me that they knew Faith and the Magic Kingdom was going to be a great book because of the amazing cover. It fits in on store shelves, yet stands out and gets attention. It makes people want to pick it up and read. That’s the job of a book cover, and mine does exactly that thanks to Jen!”

Randy Crane | Author

“I heard about Jen from a professional recommendation and looked at some of her graphic art to get a feel for her work.  I liked her style, and with such a great recommendation I knew she would be a good fit. The day they delivered my boxes, and I could feel them in my hands, I was SOOO happy!  Seeing our products on store shelves has been a dream come true.  I would love to work with Jen again!  Having great communication, and a relationship established, where she is in-line with my goals and ambitions, makes it a no-brainer.”

Chelsea Frank | Prosthetist/Orthotist
“Jen has taken our podcast to the next level with her creative designs. From our logo and cover art to promotional materials such as flyers, business cards, and t-shirts, Jen has given us a complete set of tools to promote our show online and at fan events of all sizes.”
Joe Mastroianni | Podcast Host

“What I love about Jen is that she knows what I need, even if I can’t quite put it into words. Her illustrations for my book were exactly what I wanted – they have an elegance and precision with a flair of whimsy. Perfect!”

Winter Prosapio | Author

Articles & Case Studies

WORDS ABOUT DESIGN

Let’s Team up and Triumph

HOW CAN I HELP YOU SAVE THE DAY?

Do you need help with branding, graphic design, web design or illustration? Please fill out this quick form and describe your project. Once we’ve met via email, and we decide to discuss further, I offer free 30-minute consultations locally (in San Marcos, Texas and the surrounding area). If you’re not in the area, no worries, we can chat over the phone or via Skype.

I’ll return your email as soon as possible.

Typical hours of correspondence are Monday through Friday 9 am – 5:30 pm (CST).